AMA on Testing B2B Product Ideas

Friday, May 17, 2024

1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT

Too many companies generate an idea and want to jump straight into building it and seeing if it can scale—without testing out the risks inherent to it. David Bland is the Founder of Precoil, an advisory helping companies find product market fit using lean startup, design thinking and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the coauthor of “Testing Business Ideas'' an internationally bestselling business book, now in over 20 different languages. In this session, David walks through how to identify risks in product ideas, derisk through testing, and create a culture of experimentation throughout your company.

Ideal for: Product and Technology leaders and CEOs/Founders

Join to discuss:

The steps to formulating, testing, and implementing product ideas
The three types of risks you need to account for in your experiments (Desirability, Viability, and Feasibility)
Deploying metered funding to make efficient use of your capital in testing
How to overcome some of the hurdles of testing B2B products (smaller testing base, brand risk-aversion, etc.)
How to create a culture of experimentation and handoff ideas to your operating team

Virtual Event - Today

Testing B2B Product Ideas

David Bland is the Founder of Precoil, helping companies find product market fit using lean startup, design thinking, and business model innovation. He’s worked with companies like GE, Toyota, Adobe, HP, Behr and more. David is also the author of “Testing Business Ideas”, an internationally best-selling business book, now in over 20 different languages. In this guide, David walks through how to identify risks in product ideas, derisk through testing, and create a culture of experimentation throughout your company.

Leveraging AI and Automation in Recruiting

Destiny Lalane is the Founder of the Recruiting School, providing training for recruiters and embedded recruiter services. She’s worked with FAANG companies, YCombinator and Techstars-backed companies like DrChrono, Ashby, Laudable, and Propagate and later-stage companies like Affirm and Chainalysis. In this guide, Destiny walks through the different ways that recruiting orgs can incorporate AI across the recruiting process, from designing a role to taking it to market and evaluating candidates.

Leveraging AI in SEO

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.

Building a Product-Led GTM

Dave Boyce is a go-to-market-focused advisor and board member with over 20 years of experience leading SaaS companies. Dave is the author of Product That Sells Itself, the forthcoming book from Stanford Business Press. Previously, Dave was the Chief Strategy Officer at InsideSales.com, CEO of ZenPrint, and the GM Consulting and PLG Practice Lead at Winning by Design. In this guide, Dave walks through the different approaches to building product-led growth and outfitting teams and your product to support self-service sales, renewal, and onboarding.