B2B Direct Response and Cold Email Expert
Elyse is the founder of OutreachCopy.com, an outbound copywriting agency that helps founders and full-cycle sales orgs tune their cold email messaging to generate more leads. She has over a decade of experience writing outreach, during which her agency partners have provided a platform to validate and test her ideas at scale across a multitude of industries.
AMA Recap: Optimizing Cold Email Outreach
In this Ask-Me-Anything, experts Elyse Savaki and Ed Forteau share their best practices on how to optimize cold email outreach from personalization to segmentation to deliverability.
Optimizing Cold Email Outreach
Elyse Savaki is a B2B Direct Response and Cold Email Expert whose persona-based outbound campaigns have booked thousands of meetings with decision makers at startups, SMBs, and international organizations. In this guide, she lays out a sample sequence, explains how outbound sellers can leverage tried-and-true direct response formulas, and walks through the tech that makes automated outreach easier.
Areas of Expertise
1
Sequence Design Elyse can design complete sequences and write copy for outreach emails (including elements to test) for companies looking for an outsourced copywriter.
2
Outreach Audits Elyse can review a team’s existing sequences, and team up with deliverability experts to ensure that deliverability, targeting, and copy are all hitting the mark.
3
Outreach Working Sessions For teams looking to tweak their strategy or build internal outreach competence, Elyse can facilitate working sessions.