Building a Sales Enablement Capability
March 14, 2023
EVENT RECAP
📣 A knowledgeable and well-trained sales team makes a noticeable difference with prospects, but sales can’t do it on their own. A thoughtful sales enablement function provides the training and support your sales team needs to grow and boost performance. In this session, Christi walks through the responsibilities of sales enablement from product training to value messaging, and the steps of building out the function.
✅ Ideal for Founders and Sales Leaders
- How to check for knowledge retention when onboarding sales hires
- Ongoing trainings in product, competitive intel, and value messaging to keep your team up-to-date
- How to cover sales enablement before you have a full-time SE employee
- Where to draw the line between the responsibilities of sales enablement and sales leadership
Video
Slides
Additional Materials
Pre-read the guide on sales enablement:
Building a Sales Enablement Capability
Christi Loucks is the CEO of Revenue Accelerator, offering a predictable sales engine for technology companies. Previously, she has led Revenue Enablement at companies like SecZetta and Chainalysis, supporting 250+ sellers across her sales enablement roles. In this guide, she outlines how to hire for, develop processes for, and run a sales enablement function.
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