Leveraging Client Partners in Your Go-to-Market Strategy

Said Mussa is the founder of Cepture.io, helping B2B companies grow through revenue technology. In this guide, Said walks through how to transition your organization from revenue technology 1.0 to 2.0, including tools that can help, key practices to install in your revenue org, and metrics to measure success.

Artemis Emslie is the CEO of Cadence Rx and a board director at Ametros, Adelphi Trust, and Paradigm Outcomes. Previously, Artemis served as the CEO of myMatrixx. In this guide, Artemis gives advice on succeeding as a CEO in unfamiliar territory in two common scenarios: as a CEO joining an existing company, and as a CEO growing to a new stage.

David Lasky is the Managing Director at ScaleNorth, a NetSuite Solution Provider & Outsourced NetSuite Accounting firm. In this guide, he discusses how growth-stage companies can leverage technology and outsourcing partners to transition from a full-time to a fractional finance team.

Keith Hulen is the CEO of SmartRank, a tool that helps hirers stack-rank and filter job applicants without using a resume. Keith has a lot of passion around this subject as he felt the challenges and pains first-hand by personally hiring hundreds of candidates over the past two decades. In this guide, Keith walks through creating incisive applicant screening questions, building a scoring model to help sort applicants, and using screening responses for better interviews.

Destiny Lalane is the Founder of the Recruiting School, providing training for recruiters and embedded recruiter services. She’s worked with FAANG companies, YCombinator and Techstars-backed companies like DrChrono, Ashby, Laudable, and Propagate and later-stage companies like Affirm and Chainalysis. In this guide, Destiny walks through the different ways that recruiting orgs can incorporate AI across the recruiting process, from designing a role to taking it to market and evaluating candidates.

Samantha Torres is the Chief Data Officer of The Gray Dot Company, an SEO and Data Consulting Company. Samantha has more than 10 years of SEO experience optimizing SEO at 90+ B2B and B2C companies. In this guide, Samantha walks through how to leverage AI to improve your SEO and content strategy, and the implications of generative AI tools on SEO.